This is a brand that we hold very close to our hearts. We were there to brainstorm the name, were completely involved in the branding process and are witness to the ongoing success of this amazing company.
The deceptively simple website design and direct copy had to reflect the natural, healthy and unrushed lifestyle that Tree epitomises.
This job was probably more unique than most. The trick here was to create a look and feel which implied established/authoritative, rather than the more common new/fresh.
We could not go into the market with a fresh, flashy new look as this is an old established industry. We had to be perceived as an “authority” in the market. We also had to appeal across borders, keeping in mind that all traders are international. They live in their country, sell in another country and buy in another city. Therefore we needed all the currency converters, world clocks, etc. embedded as plug-ins on the site.
An extremely challenging job. We were responsible for the redesign all artwork, including the logo. We vectorised everything. We also redesigned all poor quality photographs to work as vector icons. Consistency of brand look and feel was an imperative.
The site is actually a working tool. Therefore we had to keep the site super easy to navigate, while still explaining what Inspecto does. We had to make sure all legalities were explained and communicated, as well as all downloadable forms needed.
This is an online casino development organisation that creates games for casino companies. They do not own the games or run the games.
Each game has its own visual identity and theme which Bla Bla Bla’s designers and animators bring to life. The purpose of the site is to showcase their design and animation skills.
With such an inspired name we had to do the same with the site. These guys have some serious talent working for them. What a pleasure to help them showcase their work.